Jeep

Idea

Our cars get dusty and dirty when we are having fun with friends and family. (Road Trips, camping, Off roading, etc.) During these activities we collect dust and we collect memories.

Execution

There would be Jeeps parked around the city that are covered in dust and mud, but have art made from it. Images of families and friends doing outdoor activities would be on them. Giving viewers an idea that the image on the car is the activity that made it dirty. This would encourage people to go out and create memories with friends and family using Jeep to explore the outdoors together.